In mid January 2018, Toyota Gazoo Racing WRT would launch their car and drivers at the International Autosport show, along with the other competing World Rally Teams. A big event which required stand out marketing material that would support them on the day. Working with our partners at Mediatica who supplied us with the copy, we were asked to design a media pack which the team could distribute on the day to both the press and to fans aiming to give an insight in to the team, the drivers and the co-drivers and their history in the sport.
We were required to design a 24-page A4 brochure and to deliver printed copies along with their printed press release for the event - we had just 12 days to complete the project. We researched the Toyota brand in great detail while also making sure that we had a clear understanding of the Team's requirements before submitting any draft ideas. At any level of professional motorsport a keen eye for detail is essential if you are going to create a successful piece of marketing material that enhances their brand. All the imagery was supplied by Toyota and our design department paid particular attention to ensure that none of the associated sponsor logos were cropped or cut in any way unless it was absolutely unavoidable. This attention to detail is something we are renowned for and along with delivering a design that maintained Toyota's brand values, it meant that the first suggested layout was given immediate approval.
All of these factors combined to ensure that there was no delay in the process that would impact on the short time we had at our disposal - In fact, everything was delivered a day ahead of schedule. Our team was also asked to provide an interactive version which could be distributed across their worldwide network to support the event in the U.K. A successful outcome and a reminder as to why major brands use us, because they know that they can rely on us to deliver a professional creative service.
All studio and racing photography of the Toyota Yaris WRC car and it's drivers is owned by Toyota Gazoo Racing and is showcased on ROR creative's website with their permission.