ROSSI Security has offices in London and Bicester, providing luxury retail security for high end fashion brands and at prime UK shopping locations such as Bicester Village. They had an existing logo, but didn't have a brand and asked us to come up with a few concepts that would help raise their profile in the market. What came out prominently from our discussions was a need to create a strong direction and to develop an identity that symbolised what they did - providing a strong and reliable security service.
We delivered some concepts for their new identity which were all focused around strength, from this an an idea surfaced about using a shield which symbolised being impenetrable. So we took the 'R' of Rossi and 'S' from Security and designed it in to a stylised shield. To further accentuate the idea of strength, we added a 3D look behind the 'R' and 'S' to help the identity to stand off the page and added a chrome effect in this area that would resonate with the premium clients that they were doing business with.
The items delivered were focused around their corporate literature, we designed and managed the delivery of all their printed corporate material that would be client facing. The cover of the company brochure and folder were produced in a matt laminate and finished with a spot UV over the logo to give it a premium look. Other items included business cards, vehicle livery wraps and providing them with letterheads that were not only preprinted but also available electronically. This meant they were able to print them in house as and when needed which is, of course, far more cost effective.