Greenfields is a charity based company who had identified that they could sell more of their foot and hand cream products if people better understood who they are. ROR creative undertook some market research to identify how the packaging of the more popular beauty products helped their sales and using that knowledge we set about redesigning the Greenfields packaging. The end result was packaging that gave a high quality image but also made the consumer feel that they had done a good thing by contributing to a worthy cause.