After twenty five years of trading, Cherwell Roofing felt that it was time to freshen up their brand and asked us to help create a new logo that said who they are and what they did in a more modern style. The final result incorporated the different roof styles (flat and pitched) together with a design that suggested water and linked the brand to the River Cherwell, creating a more relaxing message. The corporate colours were also changed from burgundy, black and grey, to lime green, blue and white, resulting in a fresher brighter and more attractive identity which is displayed on their stationery, vehicles and clothing.