The Better Letter is one of the most exciting letting franchises in the UK. Their concept was innovative and new to the market, setting the trend in property letting – they needed a new image that would appeal to an entirely new market and give potential franchisees confidence of success. Starting with a new logo the rest of the marketing followed quickly – from new stationery to PowerPoint presentations and literature such as their prospectus document.
Charlotte has become the ‘face’ of The Better Letter, giving the brand a personality that appeals to young, focussed and ambitious people, the type of clientele that The Better Letter is looking to attract.