Herbert and Webster is an independent financial advisor firm, providing sound advice for personal clients and large corporations. They invited us to meet with their Managing Director in May 2015 to discuss how we could assist them to improve their brand image, the aim being to attract the right type of clients for their business. The high profile clients they were meeting with and the fact that they were part of an elite group of chartered financial firms in the UK (only around 900 firms have achieved the Chartered Status out of 15,000 firms in the UK) meant that they saw the importance of needing to elevate their corporate image from where it was.
In order to deliver a successful brand for any company, the process can take some time to complete. Understanding the needs of the client is incredibly important, their future aspirations and the goals that they wish to achieve help us to successfully build their vision in to something tangible that can be used across all their marketing material. We started with the basics, by designing a new logo, we then produced concepts about how they could present their financial documentation, managing photographic shoots to capture their new image and designing an easy to understand website that was very clean in it's appearance to support the business.
The final new brand image that was delivered across all their material, was well received and has been very successful, elevating their brand and helping them to acquire more high profile clients. Working with Herbert & Webster continues to be a very rewarding experience for the team at ROR Creative. An extremely forward thinking financial firm with a goal of changing the mind set of people who would not normally look to invest. As the brand has developed we have been given a full creative rein to deliver an image that continues to attract the right clients. We provide an ongoing marketing service that continually looks at new technologies and developments in the market that will continue the growth of this great brand. To find out more about Herbert & Webster and to see how we have implemented their brand, please visit their website here