The Mission

Alex Lynn's management approached us to design a new identity for him which they would be using on his website, social media and other online platforms. They already had a logo in mind, an identity Alex had used in his early career and provided us with the following visual to interpret.

WEC Championship

The Delivery

Being provided with a very clear brief and a visual, really assisted the team in understanding exactly what the client wanted and we were able to turn the job around incredibly quickly. While we knew what Alex and his management were looking for, we also added our own creative flair to the logo by enhancing the angular appearance, simplifying it throughout (especially the arrow head on the right) and designing a specific font for the logo which drew parallels in its appearance to the main identity. Our aim was to deliver a strong, clean and coherent logo that followed the brief, but also took it to the next level as he embarked on the next chapter of his racing career. Visit Alex's website here

F1 Development Driver with Williams Martini Racing
Website FIA Formula E Championship